BEVERAGES Brands such as Carlsberg or Budweiser can be found at retail stores all across the country.
Beer guzzlers in India have never had it this good. The number of brands available in the country is growing by each passing quarter, and while a few years back, brands such as Carlsberg, Barons or Budweiser were gulped down on foreign trips, they can be found at retail stores all across the country. But what about the market?
The beer market in India is pegged around 12 million hectolitres and is expected to double in the next five years or so.
But in spite of the growth, the market is one of the toughest to break among alcoholic segments and continues to be dominated by two main players — Kingfisher and SABMiller
So what do the latest entrants such as Barons and Carlsberg plan to do? Brands like Cobra as well have started brewery operations in India and are looking at the Indian market in a big way.
"The beer market in India has enormous potential and we hope to make a dent in the market," says Chetan Gupta, marketing director, Asia Pacific Breweries, which has launched Barons in the country. (Full Story)
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