A report on the Indian media and entertainment industry by KPMG-FICCI, has forecast a 12.5% annual growth for the sector over the next five years, closely mirroring the outlook for advertisement spend. The media and entertainment industry grew 12.4% to Rs 58400 crore in 2008. Increasing media penetration will drive the growth, the report says.
However, advertising-driven sectors like television, print, radio and outdoor, have been largely affected by the economic slowdown and this is expected to continue in the current year too, the report says.
0 comments:
Post a Comment